Page 180 - SocialHarmony

184 Social Harmony

to workers about their work and experiences. Your approach
will encourage them. At the same time, the government officers
will also have to keep certain things in mind. There needs to be
a human touch to this business. Moreover, there should also be
a proper organized management of everything. For example,
the managers and the volunteers should keep track of the
festivals and should talk to the rural women fifteen days prior
to the festival so that they can start making the festival items.
Only then, these women would have their exclusive festive sales
in the market. Apart from that one can bring innovations in the
existing market also. For example, if a stall of exclusive colourful
umbrellas is set up in the Tarnetar Fair, every visitor will buy at
least one umbrella. Similarly, they can start making lamps,
attractive candles and handmade greeting cards before Diwali.
It would be an advantage to both the seller and the buyer if
things are properly managed.

Every society has its own temperament and some inherent
traditional ideas spread in it. The seller just has to get the knack
of knowing the right time to sell the right thing, and his products
will sell like hotcakes. The colleges in Ahmedabad get hyper
about celebrating different ‘days’. Now whether it is right or
not, is a debatable issue, but if the managers of the Gram Haat
speak to the principals of the colleges regarding the schedule
of the, ‘traditional day’ and supply the traditional outfits prior
to the ‘day’, students will certainly buy from the Haat.

If we can understand how to connect sales management
with the demand and production, the market will certainly be
able to fulfil the needs and the demands of the customers in the
real sense. The workers of the Gram Haat would slowly get an
idea about which market is fit for them. They should be
encouraged to explore the seasonal markets. For example, in
the season of pickles if they are persuaded, they would explore
this market and gain many opportunities. It is my dream to lead
these small-scale rural workers from huts to haats. Whenever I
mention hut to haat and haat to heart, I am determined to reach
the heart of the society. I want to make the ‘Haat’ a vibrant one
and ensure that these vibrations reach the rich aristocrat hearts